Client: Al Pou is a podcast in catalan that deals with current affairs with unique guests and a lots of humor.

Project: Logo design.

Concept: “Al Pou” (in the well) is program is broadcast from Pou Rodó (Round Well) square and plays with the concept of “being at the well” (in catalan this expression means to be screw) metaphorically and physically; therefore, the logo had to illustrate this without forgetting that it is a radio show. The result is the representation of the view of a well from above, as if you were looking directly into its bottom, and that, in addition, if you order its lines, you have the representation of radio waves.

Requirements: The logo had to subtly illustrate the play on words of being, physically and metaphorically, in the well.