GENEVA CAPITAL
FUND

Client: Geneva Capital Fund.

Project: Logo Design and Informational Brochure.

Concept: The logo is a minimalist representation of Lake Geneva (in Wisconsin), accompanied with a classic typeface to convey professionalism and confidence. The navy-blue color highlights these attributes as well.

Requirements: Serious and conservative aesthetics with special emphasis on the lake, since it plays an important role in the origin of the company.