OCM - AEX
Client: OCM – AEX. Suppliers for wine retail
Project: Redesign of the logo and corporate identity manual
Concept: Keep the colors of the original logos (which also refer to the color of the wine). The new logos have been redesigned to represent a container with a “less is more” approach. This refers to their activity with their suppliers, and both can work together or separately, as if they were barrels stacked in a cellar.
Requirements: Keep the original colors, gray and maroon, and allow the two logos to be used both together and separately.